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  • Writer's pictureAmanda Wolfson

Burt's Bees Lip Shimmers: Crafting Beauty with FCB and Sugarhi as a Product Stylist

Updated: May 24

In the heart of Chicago, where hustle meets creativity, I found myself back at Essanay Studio for a commercial shoot that was a dream job come true.

Teaming up with FCB Chicago and Sugarhi, a renowned production company with offices in Los Angeles and New York, we embarked on a journey to capture the essence of Burt's Bees tinted lip balms and shimmers in a series of vibrant commercials.

I couldn't have been more excited when they extended the invitation to join forces on this project. Sugarhi's portfolio boasting collaborations with iconic brands like Budweiser, Starbucks, and Google assured me I was in for something extraordinary.

Our stellar crew was led by Director Paloma Rincon, Creative Director Jake Banks, and DP Florian Stadlerand. Every aspect of the production was meticulously planned and executed. From the vibrant talent gracing the screen, each with a unique vibe, to the intricate work of the wardrobe team under Sal Yvat, and the transformative touch of hair and makeup artist Jen Brown, each played a pivotal role in bringing the vision to life.

As the product stylist on set, I ensured that every shimmer and balm used (and there were many) looked its best and served the story seamlessly. While it may seem simple, ensuring that the labels were straight and that the balm appeared smooth and organic required meticulous attention to detail. Additionally, I had to be prepared with plenty of backup for those unexpected moments when an actor was directed to toss it playfully over his shoulder or scribble on a piece of plexiglass. Special shout out to my assistant, Keshia Ozier for being there every step of the way.

I was also hired to create the smudges and smears that dance across the screen, adding authenticity to the product and enhancing the visual narrative. This crucial task involved days of practice and trials, all approved by the agency, producer, and directors before we got to set. The post-production work on these is amazing.

Working alongside Paloma was an absolute delight. Despite her impressive credentials and international acclaim, she remained refreshingly approachable and humble, a true testament to her passion for her craft and dedication to bringing the vision to fruition.

As the lights went out on another successful production, I couldn't help but feel a sense of pride and gratitude for being part of something special.

Promotional image for Burt's Bees featuring a model with curly hair wearing sunglasses, accompanied by the text "give 'em lip" and a tube of Red Dahlia tinted lip balm.

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