PROP STYLIST + VISUAL MERCHANDISING EXPERT
KRAFT FOODS
Props for food, tabletop styling for various Kraft Heinz brands including Philadelphia Cream Cheese, Macaroni and Cheese, and Shake n Bake.
Introduction:
Since 2014, I've had the pleasure of collaborating with the skilled Jeff Schear, contributing to captivating food photography for numerous Kraft Heinz brands including Jet Puffed, Bakers Chocolate, Shake 'n Bake, Kraft Macaroni and Cheese, Flavor Boost, Stouffer's, and more.
Development:
Our partnership covered a diverse spectrum of beloved brands, from Jet-Puffed to Shake 'n Bake, showcasing our expertise in prop styling for food photography. We've brought these iconic brands to life through visually striking compositions, ensuring each product is presented in its best light.
Execution/Installation:
From fluffy marshmallows to creamy macaroni and cheese, our styling techniques complement the hero of each product. Through meticulous arrangement and attention to detail, we capture the essence of each brand, emphasizing texture, color, and deliciousness.
Results and Conclusion:
Our collaboration with Kraft Heinz stands as a testament to our ability to tackle the unique challenges of prop styling for food photography. The resulting images not only capture the appetizing allure of these iconic brands but also serve to entice consumers, effectively communicating the quality and flavor they can expect.