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What is prop styling?

Prop styling is the art of curating and arranging various objects, furniture, and decor items to enhance the visual narrative and create a captivating atmosphere in photography and film productions. As a prop stylist with extensive experience in the industry, I have the privilege of collaborating with photographers, art directors, and production teams to bring a brand's vision to life. My work involves meticulously selecting and placing props, from small details to larger set elements, to complement the product or subject being showcased and evoke specific emotions or moods. Whether it's a photo shoot for a clothing and accessories brand or set design for a commercial, my goal is to tell a compelling story through props and set elements, ensuring that each project delivers a powerful visual impact and resonates with the audience. I thrive on creative challenges and problem solving, and find immense satisfaction in crafting unique and visually stunning environments that make brands shine. For a behind the scenes view of my work, check out my Instagram!

What is visual merchandising?

Visual merchandising is the art of creating visually enticing product displays and arrangements to captivate customers in-store and enhance the shopping experience. As a visual merchandiser with a background in Fine Arts and over two decades of experience, I specialize in crafting eye-catching window displays, arranging product layouts, and using mannequins, fixtures, floral and green walls, lighting, signage, and props to create cohesive retail environments. I also excel in trade show booth styling, working with brands to display their merchandise to maximize/drive sales. With a passion for visual storytelling and a keen eye for aesthetics, I thrive in the dynamic world of visual merchandising, crafting captivating stories that elevate brands and create lasting impressions for customers.

What services do you provide as a prop stylist?

As a versatile prop stylist, I offer a wide range of services to elevate visual storytelling and enhance the aesthetics of various productions. My expertise spans across photo styling, prop styling, interior styling, beauty and still life, tabletop styling, off-figure styling, soft styling, product styling, food and drink styling, motion styling, and floral styling. From crafting enticing photo backdrops and installations to curating captivating props for food and beverages, my goal is to create seamless and impactful visual narratives that leave a lasting impression on audiences. Additionally, I bring my experience in trade show styling, visual merchandising, and display installations to create immersive brand experiences that resonate with the target audience.

How can styling or visual merchandising enhance my project?

Whether you're working on a photo shoot, film production, event, or retail space, these services play a crucial role in creating a cohesive and captivating visual story. This gives your audience a sound visual experience that shows the heart and soul of your brand and message, creating an emotional connection/lasting impression. More importantly, it’s important to tap into visual services to be sure your physical space complements and is cohesive with your digital and/or print assets. 


With prop styling, I carefully curate and select props, backdrops, and decor elements that align with your project's theme, brand identity, and objectives. This attention to detail ensures that every aspect of the setting complements the overall vision, making it visually appealing and engaging for your target audience.


Moreover, in the realm of visual merchandising, I utilize my expertise in designing eye-catching displays, installations, and arrangements that attract attention, showcase products in their best light, and optimize the overall user experience. Whether it's a trade show booth, retail window, or pop-up event, I focus on creating an immersive and memorable environment that drives brand awareness, customer engagement, and ultimately, boosts your project's success. Prop styling and visual merchandising add the expert perspective that elevates your project to the next level and leaves a lasting impact on your audience.


What industries do you work with?

As a prop stylist, I work with beauty and cosmetics brands, furniture and home goods, tabletop and dinnerware, and props for food and beverage. I provide floral and accessories styling for interior designers who are in need of professional photography to showcase their work. I work with brands exhibiting at trade shows for bridal, men’s, women’s apparel/accessories, furniture and home. In a retail environment, I have over 20 years of experience designing and installing window display and providing visual merchandising services to both small and large retail stores (have worked for Lord & Taylor, Bloomingdale’s Home, Target and Dolce & Gabbana), as well as independent boutique owners like Sultry Steps at Roosevelt Collection and Azure & Lavender at Westfield Old Orchard. And finally, there is a huge visual component to any event or brand activation, so I work closely with experiential marketing agencies when activating a brand in a public space or event.

How do I know if I need a prop stylist?

If you find yourself in need of creating compelling visual content, whether for photo shoots, product presentations, events, or retail displays, a prop stylist and visual merchandising expert can be a valuable asset to your project. If you want to elevate the aesthetics, storytelling, and overall impact of your visuals, our expertise becomes even more essential. A prop stylist can help you curate and arrange the perfect props, backdrops, and decor elements that align with your vision and brand identity, ensuring a cohesive and captivating look.

Similarly, a visual merchandising expert can transform your physical space or online presence by strategically arranging displays, creating engaging installations, and optimizing the user experience to drive customer engagement and sales. If you're aiming to make a memorable impression on your audience, build brand recognition, or enhance the visual storytelling of your project, partnering with a prop stylist and visual merchandising expert such as myself can take your project to new heights and help you achieve your goals.

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