KitchenAid Color Stories - Contour Silver
KitchenAid is obsessed with color. Every year, they release new colors and sell them to retailers like Target and Sur la Table. They worked with us to make a series of seven sales enablement videos to help them sell this year’s new color lineup.
Working off of beautiful storyboards designed by the KitchenAid team, we brought them to life using almost every trick in our toolkit.
The main star of these spots is the art. Amanda Wolfson brought the boards to life with her amazing eye and attention to detail.